DISCLAIMER: Applicants outside of North America will NOT be considered.
Search Marketing Specialist
About Remote Leverage
Remote Leverage is a leading recruiting agency based in California, specializing in outsourcing and offshoring talent from Latin America and around the world for U.S. based businesses. You’ll join our team to lead the shaping and scaling of our core brand, RemoteLeverage.com and help drive new client acquisition processes.
Responsibilities
- Build, launch, and optimize Google Ads campaigns across various platforms including Search, Display, YouTube, and remarketing.
- Conduct thorough keyword research, search intent analysis, and audience segmentation to enhance campaign effectiveness.
- Create and test compelling ad copy targeting business owners and decision-makers.
- Monitor and enhance campaign performance by analyzing metrics such as CTR, CPC, CPA, and ROAS.
- Manage bidding strategies, budgets, and campaign structures to achieve optimal scaling.
- Set up and maintain conversion tracking using tools like Google Tag Manager and GA4.
- Analyze funnel performance to identify and implement improvements in landing pages and conversion rates.
- Collaborate with marketing, sales, and creative teams to ensure campaign alignment with business objectives.
Qualifications
- 3+ years of marketing experience handling paid advertising
- Experience in the Virtual Assistant hiring industry, Human Resources Technology, staffing, recruitment, outsourcing or closely related sectors is required and non negotiable
- Expert-level knowledge of Google Ads campaign setup and optimization
- Strong understanding of keyword strategy and audience targeting
- Proven ability to enhance lead generation through data-driven decisions
- Experience in writing ad copy that drives conversions
- Strong grasp of conversion tracking and analytics
- BS/BA (or equivalent) in Marketing or a related field of study
- Excellent written and verbal English communication skills
Interested? Apply now!
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